ART DIRECTION
Supernova and UltraBOOST ST's stories are told through multiple shared points of context to connect the runner to the energy of the product.
Set against the backdrop of a city draped in early morning light, the direction connects to positive emotional drivers in the runner's narrative - communicating confidence, renewal, and infinite energy. The warm, diffused light is juxtaposed with the urban landscape that communicates strength, power, and control to tell a layered, multi-dimensional story.
Capturing the light as it dawns over the city is key to bringing the story to life and highlighting the connection to the footwear and apparel.
The stark beauty of the city, with its dramatic play of light and shadow, echoes the strength and sophistication of Supernova's updated slim, sleek silhouette.
The colors and warmth of the morning sky highlight UltraBOOST ST's unique color story while capturing the feeling that every run feels like your first with the ST.
PHOTOGRAPHY: JENNA ST. MARTIN
MODEL: ARIEL SHAW