adidas Pure BOOST ZG
CONCEPT // ART DIRECTION
Can't stop. Won't stop. The direction for Pure BOOST ZG speaks to the man who never rests and needs a running shoe with as much energy as him. His drive and determination are the light that always burns. His narrative is manifested in the ZG's performance and style elevated with BOOST technology's infinite energy.
The textures of the city draw attention to the premium detail of the textures of the footwear and apparel materials.
The color palette reflects the footwear's colorway, but also captures the mood and energy of the world of a man who never stops.
Color, lighting, and photography highlight the product but also speak to the overall narrative.
PHOTOGRAPHY: JENNA ST. MARTIN
MODEL: HUNTER WYNDHAM