Pure BOOST X Launch
Colloborated as part of the Global Brand Design team that developed and designed graphic solutions for the launch of the first BOOST shoe designed specifically for women.
My primary focus was on combining colors to create various gradients to communicate the aura of positive energy. The gradients were then applied to pieces throughout the campaign.
They were a multi-dimensional design solution that could either be showcased as a primary graphic communicator or scaled back to act as a support element.