adidas Run Greatness Lookbook Volume 1 : New York City
CONCEPT // ART DIRECTION // DESIGN // COPY
The first in a series for the Women's Running UltraBOOST campaign featuring seven large cities around the globe. Each city's book is a love story between a runner and her city and features a unique layout with city specific images. Custom copy developed from runners' own stories.
To be distributed at launch events and in influencer kits, the books plugged into the personal experience of a runner's unique connection to her city.